About me
I bring over six years of experience leading data-driven paid media strategies across both agency and in-house roles, helping brands turn performance data into meaningful results.
My primary expertise is in Paid Search and Shopping, where I focus on strategy, optimisation, scalability, and ROI. I also have experience across Paid Social and Affiliate marketing, giving me a well-rounded view of the performance marketing mix.
In my most recent role, I was responsible for the end-to-end paid marketing function, from strategy and planning through to execution, optimisation, and reporting. Alongside this, I managed and coached junior team members, supporting their development through hands-on guidance, performance reviews, and knowledge sharing to ensure both individual and team success.
I’ve partnered with well-known brands including Casio UK, Eurochange, Free People, and Pharmacy2U, delivering scalable strategies grounded in data and commercial insight. I’m highly motivated by problem-solving, translating complex data into clear actions, and leading teams to achieve measurable results.
When I’m not working, you’ll usually find me at live music gigs, travelling, or unwinding with a cross-stitch project.
Platforms and software
I am experienced in using the below ad platforms, analytics software and other tools. I'm quick to learn new platforms, so if your platform isn't listed here I'll get up to speed fast.
